Tico Soto, CDME


Tico Soto


Tico has a passion for tourism and travel, and it’s reflected in his background in managing markets in the United States, Europe, and beyond for over two decades. As a Certified Destination Management Executive, Tico has emerged as an innovated leader not only in increasing sales figures but also in developing real relationships with receptive operators, wholesalers, and attractions.


Louisiana raised, Tico has spent 13 years as the Sales Director of the Lake Charles/Southwest Louisiana Convention & Visitors Bureau, where he managed sales operations and developed niche tourism markets. As the Director of Tourism in New Orleans, he set his sights any and everywhere by overseeing three European offices, promoting the Big Easy as one of the premier tourism destinations in the world, and creating and updating itineraries for all of the attractions in the city.


Now, Tico is using his years of experience to focus on international tourism, sales relationships, and product development with his venture Tourism Tactics by Tico. Tico’s work in the tourism industry speaks for itself as his clients will attest.



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