Looking to expand your international tourism sales or

    crack into that niche market here at home?




Looking to expand your international tourism sales? How about cracking into that niche market here at home? Well, look no further than Tourism Tactics by Tico. Tico Soto delivers more than just increased sales results. His background managing tourism markets in the United States, Europe and beyond, for over two decades, enhances his services by delivering extensive experience and innovative leadership to the tourism industry. Tico knows that in order to achieve great results, it is important to establish a solid foundation, and that is done by developing real relationships—from receptive operators and wholesalers to backyard attractions and bucket list adventures. Remember, Tourism Tactics for Tico—the destination for travel enthusiasts.

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Work closely with receptive operators.

Collaborate with wholesalers and tour operators.


Develop and maintain partnerships.

Coordinate participation in trade shows and sales calls.


Identify emerging trends/opportunities.

Create demand through innovative tourism avenues.



Our services are not limited just to international tourism, sales relationships, and product development. We offer a wide array other items such as:

  • Set up meetings and accompany your team on sales calles to receptive operator offices in Miami, Orlando, New York, and Los Angeles.
  • Set up and accompany your team on any type of sales mission or trade show.
  • Staff and new hire training.
  • Assist in hosting your clients on fams and site visits.
  • Attend trade shows, on your teams behalf, if needed.

  • Tico has one of the best tourism minds in the United States. I find him to be creative, hardworking, and connected to all parts of the industry. It has been a pleasure of mine to work with him with DMO’s in Lake Charles and New Orleans, and I look forward to our continued relationship now with Tourism Tactics.
    - Kyle EdmistonPresident/CEO, Lake Charles/SWLA CVB
  • One of the most inspirational people in travel, Tico Soto is not only creative and innovative, but passionate and hard working. I’ve watched our business in New Orleans grow year on year largely because of the close working relationship we’ve had with Tico over the years. His natural default is “YES I can!”

    Tico totally gets it and that’s invaluable in an industry where we are dependent on our US partners to help us not only meet, but exceed our customer’s expectations.

    - Theresa WilsonBon Voyage
  • I have known Tico Soto for many years as business partner. As director of tourism for New Orleans we collaborated closely to create new sales concepts and market the city in the German speaking countries.

    From both, a professional and a personal standpoint it always is a pleasure to work together and we were able to lead projects to extraordinary success. I love to confirm that Tico is a man of great integrity, is reliable, conscientious and honest. There a few people I know that are that dedicated as he is, being as passionate as inspiring.

    - Kolja KassnerCANUSA






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